Chief Executive Officer
As a visionary entrepreneur of over 25 years experience in founding and growing internationally recognized companies, Anthony has a wealth of highly credible business experience.
Throughout his 25 year career history, Anthony has specialized in feasibility studies, financial planning, funding, property sourcing, evaluation and acquisition, hotel and resort design, cash-flow management, the perfect range of expertise to call upon when approached by hotel & resort owners who are in need of practical and bespoke solutions to help them realize their dreams and aspirations. Having worked within large international and Thai companies, based both overseas and in Thailand itself for many years, Anthony has attained a highly credible reputation in the business community in regards to his in depth knowledge base of the working cultures of both, a crucial ingredient for truly international successes.
Having been based in Thailand for 27 years, he brings a wealth of knowledge in the field of Hospitality Business to the Bespoke Hospitality Management Company. His past positions included Director Development Thailand, Vietnam & Philippines for Premier Inn, UK’s largest Hotel Company; Executive Vice President for Destination Resorts, a Hotel Investment company owning a number of international branded hotels including two well-known international restaurant chains.
His experience in Business Development and Asset Management will be key to a successful implementation of BHMA plans to grow its portfolio internationally and drive the company to greater recognition.
Alexandre Amine Chaoui
Amine has over 15 years of experience building and leading finance teams in global companies with significant operating scale and complexity. Prior to join BHMAsia, Amine was CFO at Blueware Broadband and previously as Corporate Finance Manager at Ascent Capital Partners. He began his career with Barclays Investment Bank and spent 10 years in finance and operating roles in France, United Kingdom, United Arab Emirates, Thailand, Myanmar, Morocco and Senegal. Amine’s expertise includes investment banking, financial advisory, financing and fundraising, capital markets, mergers and acquisitions, financial structuring, financial modeling, financial analysis, private equity, equity research and investment advisory.
Frederic has extensive experience in hospitality in Thailand and Europe. He has been resided in Thailand since 2004 and started his hospitality career with the Accor Group in Bangkok. From Luxury Sofitel, to the development of Ibis budget brand, with the ERAWAN Group, Frederic has been working in several locations, running various department from accounting to food & beverage until his last posting with Accor as the General Manager for the pre and post-opening of a 260-room hotel in Phuket. Since joining BHMAsia in 2012, Frederic has developed the company portfolio from being a Thai based Boutique operator with 6 Resorts, to become a regional operator with a current portfolio & pipeline of over 50 properties in Thailand, Vietnam, Indonesia & Australia.
Alexander has almost 20 years experience in the hotel industry in America, UK and Thailand. Having worked in various management positions for well-known hotel chains such as Accor Hotels and Amari Hotels & Resorts, Alexander has expert know-how in all aspects of hotel operations combined with cultural understanding and sensitivity after living in Thailand for 10 years.
With his understanding for mid- to large-sized hotels, he is now heading the Operations Team and in charge of all operations of the growing portfolio of properties managed by BHMAsia.
Throughout her career Panida has developed an extensive experience in the field of human resources and corporate affairs working for both international and Thai businesses. While specializing in human resource Panida also ensures the smooth running of the companies legal and insurance matters. Both purchasing and procurement fall under the corporate affairs umbrella. Before joining BHMAsia, Panida focused on Human Resources at Land Rover within the Automotive industry.
With 26 years of experience in hospitality industry, Khata brings his expertise in sales and marketing to expand the referral market in the role as Vice President Sales. He has successfully established sales team, initiated marketing strategies, and managed the re-branding for various international brands such as Dusit, Centara, IHG and Accor.
Khatha also had extensive international MICE market and productively collaborated with travel agencies in Asia and Europe. He will focus on relationship management with key travel agency partners and will drive the overall sales strategy. His wealth of knowledge and experience will help accelerate BHMAsia’s growth in APAC as well as an expansion into new markets.
Communications Professional joins the BHMA team to support the Companies ever growing portfolio of properties and Lifestyle brand extensions. She brings over 14 years of expertise and hands-on experience in the advertising branding and marketing sectors, having represented and guided iconic brands within the hospitality sector and various other industries nationally throughout her career. Through her experience she has developed a deep understanding of brand value and is an advocate of new mediums and strategies both on-line and off-line within the marketing sector.
Nath has over 18 years of experience in the Accounting & Finance field in the Hospitality industry. Before joining BHMAsia in the role as Financial Controller, he worked for international hotel chains such as Starwood, Dusit Thani and Accor. He now controls the finance function of the group instituting best practices, making sure that BHMAsia’s matches to the best international accounting standards.
With over 12 years of experience in Corporate Sales in hotel industry, Kitisak brings his expertise in hotel sales and operations to oversee BHMAsia’s business development in the position of Director of Business Development. Prior to joining BHMAsia, he used to work for Bangkok Marriott Resort and Spa, The Shangri La Hotel, Hyatt Regency Hua Hin and Eastin Grand Hotel Sathorn with outstanding success in maximizing company revenue and client satisfaction.
With 10 years of experience in the hospitality industry, mainly in online distribution channels, Thiwaphon is responsible for the optimization of e-commerce and overall revenue on group level. She strategies all aspects of end-user revenue and supervises her team working at all online distribution channels and organizing online promotions to ultimately drive traffic and conversions