It is a difficult challenge for a property of any size to stand out in such a competitive market place. BHMA has a total solution for such establishments, through the application of one of their brands. The BHMA brands are created to assist properties achieve the advantages that are traditionally only enjoyed by the large international chains, no matter the size of property or the number rooms.
The benefits of being associated with one of the BHMA brands is substantial, not just in terms of operations and standards but in terms of an almost instant access to a known sales & marketing network. These benefits can be summarized as follows:
- Instant recognition in the market place
- Fast ramp up of sales and occupancy
- Credibility with agents and wholesalers locally and internationally
- Clear and consistent brand recognition
- Extremely cost effective sales & marketing